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Direct Marketing

  • Directly marketing to customers is an effective way to expand your customer base.
  • However, sending marketing material to prospects unlikely to become customers is costly.
  • This application can be used to target potential customers based on their likelihood to respond.
  • Increase your company’s revenue by getting more customers in the door.
GET APP Feature Labs makes it easy to connect to your data and deploy

How it Works

This application is ready to be deployed to provide value right away.

To get started, you just need to map your data to the required inputs. From there, Feature Labs’ data science automation will take care of the rest. The application will automatically

  • Extract historical examples to learn from
  • Identify predictive signal using Deep Feature Synthesis
  • Select and optimize a machine learning model for deployment

This application is not a black box. After the initial integration is made, it is simple for a developer to add additional data sources, tweaking the prediction problem, and deeply inspect how each step in the process works.

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